Shopify · E-commerceDEMO BRIEF

Modern Homeware Shopify Storefront

Building a more scalable, design-led digital commerce experience.

Client / Sector

[Design Homeware Retailer]

Industry

Home & Living

Year Delivered

2025

Primary Platform

Shopify

Desktop browser view of the minimalist handcrafted ceramics online store

[ SCOPE & SERVICES ]

Storefront Architecture
Custom Theme Development
Catalogue Structuring
Performance Optimisation

[ TECHNOLOGIES ]

ShopifyLiquidTailwind CSSKlaviyo

01 // THE CHALLENGE

What the business needed

The retailer operated on an outdated, rigid theme with slow load times, inconsistent mobile merchandising, and difficulty updating seasonal product drops. Their growing collection of handcrafted ceramics required an editorial presentation that reflected craft quality without sacrificing conversion.

02 // OUR APPROACH

How we approached the problem

We audited existing customer journeys, checkout friction points, and catalogue taxonomies. We designed a clean, typography-led storefront architecture focused on large-format imagery, intuitive collection filtering, and seamless mobile checkout.

03 // THE SOLUTION

What was built & improved

A custom lightweight Shopify theme built from scratch using clean Liquid templates and modern responsive styling. We implemented structured collection navigation, contextual product cross-sells, optimised WebP image pipelines, and direct integration with their UK inventory system.

Project Execution

The storefront required a delicate balance between fine editorial photography and technical e-commerce performance. Rather than relying on heavy third-party app scripts that often degrade Shopify load times, we engineered native Liquid modules for collection filtering and slide-out cart previews.

Implementation Highlights

Custom Section Architecture: Modular sections enabling the client’s marketing team to create tailored landing pages for seasonal drops without developer intervention.
UK Commerce Standards: Optimised for British shoppers, with clear delivery countdowns, VAT-inclusive pricing display, and localised payment options.
Asset Pipeline: Automated image responsive srcsets ensuring crystal-clear presentation on retina displays without excessive bandwidth consumption.

[ OUTCOMES & DELIVERABLES ]

Key Business Outcomes

* Verified qualitative operational outcomes and commercial improvements.

Noticeably faster page transitions and mobile interaction speeds across catalogue pages.
Cleaner visual presentation that elevated product perception and brand confidence.
Reduced team overhead when publishing new product variants and editorial collection lookbooks.
Streamlined checkout path with UK payment methods (Apple Pay, Shop Pay, Klarna).

[ 04 // GALLERY ]

Selected Project Details

Detail view of the ceramic collection display and typographic hierarchy — Editorial collection layout with high-contrast typography and subtle spacing

Responsive mobile views of product browsing and cart checkout — Mobile-first responsive layouts focused on touch ergonomics and clarity

[ RELATED PORTFOLIO ]

View All Work →

Marketplace Brand Site · E-Commerce

Fly-Fishing & Technical Outdoor Goods//2026

Tailwater Supply Co.

Brand website for a US fly-fishing seller on Amazon and Walmart, featuring an interactive hatch chart, deep pattern guides, and 1-click marketplace routing.

Custom WordPress ThemeLiteSpeed CacheAmazon MarketplaceWalmart Marketplace

View Full Case Study

E-Commerce Integration · Custom Plugin

Dropshipping, B2B Supply Chain & E-Commerce Automation//2026

3S Soft Price & Stock Sync for Dropshipzone

Official WordPress.org integration automating price, inventory, and order fulfillment between Dropshipzone and WooCommerce for multi-thousand SKU catalogues.

WordPress Plugin APIWooCommerce HPOSDropshipzone REST APIAction Scheduler